Account Health Deactivation Reversed in 16 Days

Account Health Rating (AHR) · Amazon US

Deactivated January 6. Reactivated January 22. Sixteen days, start to finish.

The Challenge

A US seller’s account was deactivated under Amazon’s Account Health Rating policy — the automated score that tracks policy compliance, order defects, and customer service performance across the account as a whole.

Unlike a single-notice suspension, an AHR deactivation isn’t triggered by one incident. It’s a cumulative score crossing a threshold — which means there is rarely one clean answer for “what happened,” and sellers often can’t point to the one thing that caused it.

The Strategy

An AHR case cannot be answered with a single-incident Plan of Action. Amazon’s review isn’t asking “what went wrong once” — it’s asking whether the account’s overall performance has genuinely improved, across every metric that fed the score down in the first place.

That means the appeal has to work backward through the account’s own performance history — order defect rate, late shipment rate, policy violations, customer service metrics — and show a account-wide correction, not a one-time fix.

The Execution

• Full performance metric audit across the scoring window
• Root-cause breakdown for each metric contributing to the score
• Corrective actions already implemented, documented individually
• A forward-looking operational plan addressing every contributing factor — not just the most visible one

The Results

Would this work for your case?

If your account was deactivated on Account Health Rating, a single explanation won’t move it. The appeal has to answer for the whole account, not one incident — and that takes longer to build properly than a Section 3 case usually does.